Thursday, July 3, 2008


Who are the mysterious faceless beings who've been popping up at high profile events around London for the past few days?
They've appeared in the crowd at Wimbledon, at the Henley regatta, at Elton John's white tie ball, and at the opening of the Harrods summer sale. Some say they're celebrities who've grown tired of being recognised in public (unlikely). Some think it might be the latest round in the Anonymous group's absurdist protests against Scientology (probably not, as they favour V For Vendetta-style Guy Fawkes masks).
Some are lending their weight to the theory that they are, in fact, the first wave of an alien invasion, and that the big twist in this week's finale of Doctor Who will be the revelation that the series is actually a documentary. In fact, it looks a lot like a rather more mundane explanation – because the smart money is on it being a 'stealth marketing' effort by Lotus cars. The key bit of evidence is the website – which features nothing more than an enigmatic countdown (a rather hackneyed gimmick that buzz marketers still seem in love with), a Lotus badge, and a chance for you to give your contact details to Lotus. The date it could be counting down to is the day before the opening of the London motor show.

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